Scarlett Johansson may be have been blessed with stunning looks but clearly when it comes to selling cosmetics, there is no such thing as natural beauty.
And it looks as though after digging up last year's campaign, D&G bosses decided to adopt the more is more attitude to airbrushing.
Scarlett, the face of the Italian fashion label, has been subjected to heavy retouching for the new beauty collection ad, as her Gothic purple lips and smoky eye make-up render her almost unrecognisable.
The new sell forms a stark contrast to last year's Marilyn Monroe-inspired shoot, where an angelic Scarlett shows off red lips in a white corset, posing against white satin sheets.
This year, the Vicky Christina Barcelona star goes over to the dark side in sexy black underwear set against a leopard print backdrop.
Despite the blatant Photoshopping, Scarlett, 25, will no doubt ensure D&G's products fly off the shelves.
Now in her third year modelling for the brand, Scarlett appears to be raking in the profits.
The actress has just splashed out on a stunning $3m home in Los Angeles with husband Ryan Reynolds.
They also own an apartment in Manhattan's Upper East Side, and a ramshackle country house in Louisiana complete with a barn.
No doubt, cupboards are packed full of designer labels - and Dolce & Gabanna cosmetics, naturally
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